HDI is a startup that is taking a different approach to refining the 3D viewing experience. They’ve put together a 100-inch laser screen that displays 3D video in true 1080p HD. Additionally, the HDI laser-based display has a 1080 hertz refresh rate, which means the video signal actually refreshes over 1000 times per second.
More on HDI’s philosophy and developments in the news release below.
HDI 3D Laser HDTV News Release
September 3, 2009 – Los Gatos, California – Research and design firm HDI Ltd., announces the release of its laser-driven 3D projection display technology with a Greater Than High-Definition Resolution. Among the first products to emerge from over three-years of intensive R&D is HDI Ltd’s 100-inch diagonal 2D/3D Switchable Dynamic Video Projection Display that derives its stereoscopic 1,920 x 1,080p image quality from two RGB laser-illuminated Liquid Crystal on Silcon (LCOS) micro display imagers. HDI’s 2D/3D Switchable Dynamic Video Projection Display, at a mere 10-inches thick, draws 80% less power than existing 2D flatscreen plasma monitors of the same size, and HDI projection displays are anticipated to have a street price potentially 60% less than current 2D flatscreen plasma displays.
Previewed over four months to several dozen invitation-only observers, early reports indicate an enthusiastically positive consensus. Says HDI Ltd., co-founder Ingemar Jansson, “We believe our patented technology is the only one offering the visual quality consumers will demand in order for 3D to become a permanent fixture in home entertainment any time soon.”
Jansson chose to announce HDI’s new technology after learning several months ago of another company preparing to offer consumers a cable channel with 3D content through technology viewers already say is visually “5 on a scale of 10.” Continuing, Jansson says, “Offering people disappointing, cheap 3D virtually guarantees yet another false start for 3D in the home. Ultimately, that’s going to set the entire entertainment industry back – again.” Jansson even has a term for over-hyped 3D technology that disappoints consumers: “We call it ‘two and a half D,’” he quips.
Comments like these indicate HDI’s technology yields considerably more enthusiasm than the others that are vying for the home theater market. Stressing that HDI’s technology will be considerably more than affordable to create a mass market, Jansson claims, “It costs $4 billion to get a large screen plasma or LCD plant on line. Our technology will require five percent of that investment to produce HDI 2D/3D Switchable Dynamic Video Projection Displays in quantity.”
But what about 2D? According to HDI’s chief scientist Edmund Sandberg, HDI’s current technology easily enables 2D playback at a resolution higher than current HD standards. “We’ve already achieved effective resolution of 1,080p per eye resolution for 3D with deep color saturation that looks incredible in a well-lit room,” Sandberg claims. “In 2D mode, by slightly overlaying the two pixel arrays we’re getting an effective pixel resolution of around 3k, which is 50% greater than today’s digital cinema resolution. No one else is even close to that,” Sandberg states as a matter of fact.
Because Jansson is in talks with a number of entities representing Hollywood, gaming, home theater, medical, and national defense, his silence regarding pending deals is understandable. The one thing he isn’t silent about is the so-called “3D Explosion” hyped in a March 2009 issue of Time Magazine (http://bit.ly/1aivNu).
Jansson concludes his remarks with a warning and a promise. “If the early adopters in the home theater market experience 3D as the cheap trick, as described in the March 2009 Time Magazine article, 3D demand is going to be killed off for years. We have too much invested to let that happen without a fight.”