
Hong Kong, 17.1.2007 — LG Electronics (LG), a global leader in consumer electronics and mobile communications, has unveiled a new 3D monitor under its FLATRON brand, the M4200D. This 42-inch LCD screen is the first true 3D monitor to be introduced by LG. LG’s 3D technology allows viewers to see 3D images without the need to wear special glasses. The 3D monitors are part of LG’s next generation display technology and highlight the company’s focus on development new and innovative products.
The 3D FLATRON Monitor is ideal for 3D advertisements in high footfall public places such as shopping malls, airport terminals and other public environments. The first 3D monitors are currently in use at Kimpo international airport, Seoul and one of the largest and most popular shopping malls in Korea. LG expects to bring this 3D FLATRON M4200D to market for commercial use and use by advertisers in Europe and North America in May 2007. The European model number will be M2410D.
What makes the 3D FLATRON M4200D special is that it uses a lenticular 3D filter that provides auto-stereoscopic images, which allows viewers to experience dynamic true 3D Display without wearing special glasses. The 3D monitors only require a three to seven metre viewing distance to achieve a 3D image with a perceived depth of over 50cm. It also displays more natural 3D display images since it uses 25 different perspective views to display the one image. The more perspective views used, the more true to life the images a 3D monitor can display.
Alongside the introduction of the 3D FLATRON M4200D, LG will continue to develop 3D technology as it is becoming more popular for advertising and marketing applications. As part of the next phase of development for this unusual technology, LG is planning to provide a 3D TV and various 3D video production tools for business customers, enabling companies to produce their own 3D video, games and advertisements. The more longer term outlook may feature 3D broadcasting over the internet. LG’s R&D centre is planning to introduce 3D IPTV in the near future.
The price of the M4200D is expected to be approximately 11,000 euros but it is anticipated that this will decrease as soon as the demand increases.


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