Here’s some more details from Panasonic on it’s Full HD 3D System, which has been creating a lot of buzz lately.
Features of Panasonic’s Full HD 3D System
Panasonic’s full HD 3D system uses the full HD x 2 frame sequential method and takes full advantage of the unique properties of the most advanced PDP device such as high-speed illumination and color reproduction to create immersive, true-to-life and high-quality full HD 3D images.
The 3D experience occurs because the left and right eyes recognize different images. In September last year, Panasonic developed the Full HD 3D Plasma Home Theater System, comprised of Blu-ray Discs onto which 3D video consisting of left- and right-sided 1080p full HD images is recorded, a Blu-ray Disc player to play them back, and a PDP display to show them.
Full HD (1920 x 1080 pixels) image processing occurs on both the left- and right-sided 3D images in every single process – from recording, playback and display. With a special pair of glasses, the viewer is able to experience 3D images formed with twice the volume of information as regular full HD images, and enjoy them together with high-quality surround sound.
The Development Process
With the recent rise in digital cinema, the number of movie theaters playing 3D movies has increased and Hollywood film studios are actively making 3D movies. The shift in packaged software from DVDs to Blu-ray Discs is also accelerating.
At the same time, as the flat-panel TV market expands globally, video display technology has been evolving at an accelerated pace in pursuit of higher picture quality and higher performance.
Against such a background, Panasonic is accelerating its development of 3D-compatible audiovisual equipment, such as large screen PDPs to implement its 3D product concepts: “Bringing emotional experience of a movie theater into the living rooms,” and “Creating immersive experience as if you were right there.” The company is also stepping up its efforts towards the spread of its technologies.
Panasonic aims to deliver a 3D world into the home by capitalizing on its comprehensive expertise in 3D from production systems for movie studios to display panels for homes. The company is strengthening its efforts to spread its 3D technology.
Development of 3D-compatible Audiovisual Equipment at Panasonic
- September 2008: Development of Full HD 3D Plasma Home Theater System
Developed the world’s first Full HD 3D Plasma Home Theater System based on a 103-inch PDP and Blu-ray Discs, which was exhibited at CEATEC JAPAN 2008. - April 2009: Began development of Professional 3D Movie Production System
Became the first company in the industry to announce the start of development of professional 3D production system consisting of a twin-lens P2 camcorder, a 3D video recorder and a PDP that allows for evaluation of 3D video. The system will facilitate easier and more efficient 3D production process. The conceptual models were presented at NAB 2009. - September 2009: Development of 50-inch Full HD 3D PDP
Developed a 50-inch Full HD 3D compatible PDP to enable consumers to enjoy high quality, true-to-life 3D images in the comfort of their living rooms. A prototype will be exhibited at CEATEC JAPAN 2009 (from October 6-10).
Approaches towards the Spread of 3D Technology
- February 2009: Establishment of the Authoring Center
Announced the establishment of the Panasonic Hollywood Laboratory Advanced Authoring Center to support Hollywood studios in developing 3D Blu-ray Disc titles. - August 2009: Agreement on cooperation in making Twentieth Century Fox’s new movie AVATAR and joint promotion.
Announced an agreement with Twentieth Century Fox and the movie production company Lightstorm Entertainment to cooperate in the making of the new movie AVATAR and joint promotion.
Future Approaches
To bring high-quality, realistic full HD 3D images to homes, Panasonic is planning to bring 3D products to the market by further advancing its proprietary full HD 3D system technology and PDP device’s superb video display capabilities.
The company will also strengthen its cooperation with Hollywood movie studios and consumer electronics manufacturers in the Blu-ray Disc Association (BDA) and work together to spread 3D systems. Through these efforts, the company will contribute to the creation of a new, exciting viewing experience.
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