It looks like Samsung is going to be the first to market with 3D TVs in 2010. Samsung is running and gunning with 40-inch, 46-inch and 55-inch Full HD 3D TVs with active 3D glasses, the production of which began earlier in January 2010.

While this is an exciting move on the part of the electronics giant, it remains to be seen whether it will be good for the industry due to the lack of standardization across the 3D technology.  The general consensus at CES 2010 seemed to be that Summer 2010 would be when we could hope for some solidarity and standarization among 3D content and hardware providers.  Regardless of that notion, however, Samsung is marching full steam ahead now.

Get the full scoop in Samsung’s press release below.

Samsung 3D TV Press Release

SEOUL, South Korea–(BUSINESS WIRE)–Samsung Electronics Co., Ltd, a global leader in display technology and digital media, announced today that it has become the first company to commence mass production of panels for 3D LED TVs and 3D LCD TVs.

“Samsung Electronics aims to lead the global 3D TV panel market in pioneering panel mass production for 3D LED and LCD TVs.”

“Recently, 3D displays have captured the industry spotlight,” said Wonkie Chang, president of the LCD Business at Samsung Electronics. “Samsung Electronics aims to lead the global 3D TV panel market in pioneering panel mass production for 3D LED and LCD TVs.”

The company began producing LED and LCD compatible panels for 40-inch, 46-inch and 55-inch full-HD 3D TVs using ‘3D Active Glasses’ this month, employing Samsung’s exclusive true 240Hz technology.

Samsung’s true 240Hz technology delivers full-HD viewing in 2D, and also smooth, natural, full-HD 3D images that can vividly capture rapid movements.

By incorporating true 240Hz technology, operating at 240 frames per second, Samsung’s panels deliver a more lifelike picture with alternating left and right eye images through the use of 3D Active Glasses technology.

Samsung has reduced the response time of its LCD and LED panels by 20 percent to less than four milliseconds, eliminating any interference between left and right eye images. With this improved response time, Samsung is able to achieve natural 3D images and also deliver 2D pictures capturing rapid movement with exceptional clarity.

Samsung’s new 3D Active Glasses technology first blocks the left and then right lens, causing a momentary lag when images are shown to each eye to achieve more lifelike 3D images. The term, ‘3D Active Glasses,’ was selected as an official term by the Glasses Standardization Working Group of the Consumer Electronics Association (CEA) earlier this year.

The polarized glass method previously used in 3D glasses produced separate images for the left and right eyes, resulting in half the resolution of two-dimensional pictures as only half of the screen can be viewed through each polarized filter. Brightness was also lowered because of the polarized filter.

According to a market research firm, DisplaySearch, the 3D display market is expected to grow from $902 million in 2008 to $22 billion in 2018. The 3D TV market is expected to expand to a $17-billion market, with sales increasing from 200,000 units in 2009 to 64 million units in 2018.

Panasonic is in the process of developing a twin-lens camcorder that is intended to capture Full HD 1080p video as 3D footage.  This is part of its professional 3D Full HD production system.

Panasonic is really pushing the 3D tech hard.  It’s good for them to get out in front of the curve with R&D because as consumer demand grows, studios and filmakers are going to be looking for the easiest manner in which to churn out 3D content.  So, kudos to Panasonic for getting our 3D TV here faster.

More details in the press release below.

LAS VEGAS, April 19 /PRNewswire-FirstCall/ — Panasonic Corporation, a world leader in High Definition technology, today announced it will start developing a professional 3D Full HD production system. The system, which is expected to be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display. Panasonic will exhibit concept models of the 3D system at its booth (Central Hall #3712) at NAB 2009 to be held in Las Vegas, Nevada from April 20, 2009.

With Hollywood studios moving towards creation of more 3D entertainment content, Panasonic successfully debuted the world’s first 3D Full HD Plasma Home Theater System based on Plasma display and Blu-ray Disc technologies at the CEATEC trade show in Japan in September 2008. More recently, the company also established the Advanced Authoring Center within Panasonic Hollywood Laboratory in February 2009 to support Hollywood studios in developing 3D Full HD Blu-ray Disc titles.

Production of 3D movies requires a great deal of time and effort. With the new 3D production system, which can enable an easier and more efficient 3D production process and environment, Panasonic will contribute to accelerating the realization of easier high-quality 3D content production.

At present, 3D content producers have to hand-build their own 3D production systems by physically connecting multiple 2D production devices. Panasonic is now starting to work on developing a twin-lens, 3D camera system. Also, Panasonic’s Plasma displays have been used in many post-production facilities in Hollywood, thanks to their high-quality imaging performance, which has been endorsed by leading Hollywood professionals. Technologies and expertise obtained from their use in post-production has enabled Panasonic to further develop high-quality 3D viewing performance in its Plasma technologies. As a result of this process, Panasonic’s 3D Plasma display system will help 3D content producers to quickly and easily evaluate the image quality of 3D content.

Each component of Panasonic’s innovative 3D Full HD production system has unique features. The twin-lens P2 camera recorder enables the capturing of natural and high-quality live 3D images. Thanks to the non-mechanical solid-state construction of the P2 system, the camera recorder will be compact enough to allow more flexible 3D shooting, thereby maximizing the creativity of the filmmakers by eliminating the stress factor from the use of the equipment.

3D Full HD recording using Panasonic’s proprietary P2 system also enables recording of two channels of Full HD images on the P2 card. P2′s non-mechanical construction and compactness will also be incorporated into the company’s 3D image recording and editing equipment to make production in the field highly flexible and efficient.

Panasonic’s 3D Drive System enables the display of Full HD moving pictures for the left and the right eyes, so large screen 3D viewing will become possible. The excellent moving picture performance and accurate color reproduction characteristics achieved by Plasma’s self-illuminating technology enables the realization of high-quality 3D image evaluation capabilities required in the professional content production field.

“Panasonic is continuing its efforts to enable consumers to enjoy 3D movies in the comfort of their own living rooms with its 3D Full HD Plasma Home Theater System, which incorporates a Plasma HDTV and a Blu-ray Disc player,” said Dr. Paul Liao, Chief Technology Officer of Panasonic Corporation of North America. “The professional 3D Full HD image production system we are going to develop will improve the 3D production environment and accelerate creation of 3D titles.”