RealD has been making huge waves in the 3D theater experience over the past couple of years.  Now, RealD is breaking into Austria’s Cineplexx theaters to add RealD 3D to 100 screens (there are only around 200 total screens under the Cineplexx banner).  More details on the RealD and Cineplexx deal in the press release below.

LONDON & VIENNA–(BUSINESS WIRE)–RealD, the world’s leading outfitter of 3D movie theatres, has partnered with Cineplexx GmbH, the largest cinema chain in Austria, to add RealD 3D capabilities to 100 of its nearly 200 screens. The rollout will begin immediately on 15 screens upgraded with RealD 3D technology, with an additional 45 screens to be equipped by the end of September 2009 and the remaining screens upgraded within the next 12 months.

“Adding Cineplexx to the RealD footprint further advances our rapid growth in Europe,” stated Bob Mayson, managing director of RealD Europe Ltd. “We’re thrilled to deliver the market-leading RealD 3D experience to Austria’s leading exhibitor.”

“We are aware of the recent important developments in the cinema industry regarding 3D exhibition and we are glad that we agreed upon this partnership with the global leader in 3D technology to be able to supply our customers with the best technology available,” stated Mr. Christian Langhammer, CEO of Cineplexx.

Added Mr. Christof Papousek, Cineplexx, CFO, “Partnering with RealD is attractive for us not only from the technical point of view but also from a business perspective. Without large capital expenses, Cineplexx will benefit from additional revenue from RealD 3D exhibitions.”

RealD’s next-generation technology is deployed across the world’s largest 3D platform with over 8,000 screens under contract and over 2,900 screens installed in more than 45 countries with over 200 exhibition partners. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.

About Cineplexx

Cineplexx Kinobetriebe GmbH was founded in 1993 and is a 100% subsidiary of Constantin Film-Holding GmbH, which belongs to the Austrian family Langhammer. Cineplexx emerged in the transition phase during the 1990s when traditional cinemas were closed and multiplex cinemas entered the market. Constantin Film realized this trend and developed a multiplex chain with 20 cinemas and 193 screens across Austria. A sister company is still operating 10 traditional cinemas in the arthouse and original-version segment. For more info, visit www.cineplexx.at.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com.