Finally, someone is getting on the 3D standardization train and moving toward making 3D glasses work on all 3D TVs.  Panasonic, Samsung, Sony and XPAND 3D are driving the train and, hopefully, other manufacturers will hop on soon.

This simply has to happen for 3D TV to succeed on a mass market level.

Official press release below.

August 8, 2011— Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) today announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”

With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D*, to the proprietary protocols of Samsung and Sony, respectively.

The license of today’s newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, at which time the development of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.

Today’s announcement marks a unique collaboration of the world’s leading 3D TV manufacturers and 3D technology providers for the benefit of consumers. Glasses utilizing 3D active technology benefits consumers in that they enable Full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement thanks to Bluetooth® technology.

“Panasonic has been working to standardize 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today’s latest collaboration will incorporate our previous concept into these new standardization efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation. “We hope the expanded collaboration on this 3D standardization initiative will make a significant contribution toward accelerating the growth of 3D-related products.”

“Today’s announced collaboration underscores Samsung’s promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available.”

“Through this alliance, we all look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.

“We are delighted to contribute our efforts and technologies to the Full HD 3D Glasses Initiative for both RF and IR technology that we announced today with Panasonic, Samsung and Sony. This initiative reinforces the consumer electronics industry’s commitment to highest 3D quality and provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability,” said Maria Costeira, XPAND 3D’s CEO.

The Bluetooth SIG supports the industry’s move to standardize on Bluetooth technology in 3D glasses.

“These market leaders are coming together to make the 3D experience better for the consumer. It makes perfect sense that Bluetooth technology would be a vital component of that solution, both for its mass market ubiquity and the freedom and convenience it provides,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “And while today’s news is exciting, this is just the beginning—Bluetooth technology in the living room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room—the TV.”

*The protocols jointly developed by Panasonic and XPAND: They were announced in March 2011 and supported by eight participant companies: Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Consumer Electronics Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.

The Panasonic Viera VT25 Series of 3D plasma TVs should be arriving on store shelves soon.  There will be 4 models available ranging from 50″ to 65″ screens.

Panasonic Viera ??TC-P50VT25

• 50-inch class (49.9 inches diagonally)
• SRP $2,599.95
• Available week of May 3, 2010 (Check availability at Amazon.com)

Panasonic Viera TC-P54VT25

• 54-inch class (54.1 inches diagonally)
• SRP $2,999.95
• Available week of May 3, 2010 (Check availability at Amazon.com)

Panasonic Viera TC-P58VT25

• 58-inch class (58.0 inches diagonally)
• SRP $3,399.95
• Available June 2010 (Check availability at Amazon.com)

Panasonic Viera TC-P65VT25

• 65-inch class (64.7 inches diagonally)
• SRP $4,299.95
• Available June 2010 (Check availability at Amazon.com)

The Panasonic Full HD 3D Home Theater System was on display at CES 2010.  In the video below, you can see a Panasonic rep giving a rundown of the features and capabilities of the Panasonic plasma 3D TV and accompanying components.  He explains a little of the basics about how 3D TVs work, and has a couple of asides where he takes a jab or two at other manufacturers by asserting that Panasonic’s TVs are better.  They are.

A couple of other highlights include a Panasonic 3D channel on DirecTV, which I got a chance to see first hand at CES 2010 via a live satellite feed from DirecTV, as well as 3D Blu-rays with the menus themselves that are actually in 3D.

I can say with confidence that the Panasonic plasma TVs are unmatched in the 3D picture quality they provide.  None of the other manufacturers have shown anything that rivals Panasonic yet.  If you are  first-gen 3D TV buyer, you would do well to go with a Panasonic plasma 3D TV over other brands.

Panasonic announced at NAB 2010 that it is joining a consumer-oriented 3D project at the Entertainment Technology Centera @ USC, which is part of USC’s School of Cinematic Arts.  The goal of the ETC 3D Project is to continually evaluate everything related to 3D  in an effort to provide insights to content providers and, in the end, hopefully make 3D better for the consumers.

More details about the 3D Project and Panasonic’s involvement can be found in the press release below.

Panasonic Press Release

LAS VEGAS–(BUSINESS WIRE)–The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC’s ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.

“It goes without saying that 3D is here to stay, in the theater, in the home, and in special venues everywhere. Through its many 3D-related projects and initiatives, the ETC@USC has played a key role in fostering an on-going dialogue about the best approach to furthering the success of 3D across many platforms,” said Eisuke Tsuyuzaki, chief technology officer for Panasonic Corporation of North America. “For this and numerous other reasons, we are pleased to join the ETC@USC’s efforts to further the success of 3D.”

Panasonic’s sponsorship will contribute significantly to the Center’s 3D initiatives, including its Consumer 3D Experience Lab and a number of research and industry education efforts. Among these, Panasonic’s participation will help ETC undertake research studies that further explore human factors issues related to viewing 3DTV and the impact of stereoscopic technologies as they relate to the human visual system. The results of this work will be shared with the content creation community to provide insights and guidelines as it continues to produce immersive and visually comfortable 3D content.

In addition, Panasonic will participate in ETC@USC’s other initiatives, including acquiring consumer feedback on 3D products in ETC’s 3D Lab and research on consumer 3D product and service adoption.

“We welcome Panasonic to the ETC@USC as a 3D Project sponsor. As the consumer demand for 3D content becomes greater, content producers and CE manufacturers are going to be faced with many difficult questions about the future of this burgeoning industry. With the help of active participation from sponsors like Panasonic, the ETC@USC will continue to help address the questions facing this industry,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center @ USC.

Panasonic has announce that its Full HD 3D Home Entertainment System will be available exclusively at Best Buy’s Magnolia Home Theater department.  The system consist of a number of individual components, which include the following:

• Panasonic VIERA VT20 50″ Plasma 3D HDTV (model # TC-P50VT20)
• One pair of Panasonic 3D Active Shutter Lens Eyewear (model # TY-EW3D10U)
• BDT300 3D Blu-ray Disc Player

The glasses are actually included with the 3D TV, and additional pairs of glasses are available for $150 retail.

Of course, you can buy any of these components separately at other retailers.

Panasonic Press Release

SECAUCUS, NJ / RICHFIELD, MN (March 10, 2010) – Panasonic and Best Buy today continued their commitment to bringing 3D technology into American homes with the world’s first consumer purchase and retail availability of Panasonic’s Full HD 3D¹ home entertainment system certified² under the new Blu-ray Disc^TM Association (BDA) 3D standard, sold exclusively at select Best Buy stores via Magnolia Home Theater.

The new range of Full HD 3D capable VIERA Plasma HDTVs and a fully-featured 3D Blu-ray Disc³ player will bring a new era of immersive visual entertainment into consumers’ homes, by creating a 3D experience that easily rivals the best that can be seen in cinemas. By delivering a full 1080p-resolution image to each eye, Panasonic’s Full HD 3D technology offers consumers the highest possible visual experience. To enjoy Full HD 3D programming, users wear a stylish and lightweight pair of active-shutter eyewear.  The sets are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.

“Television has successfully moved from black and white, to color, to High Definition. But immersive, totally realistic 3D imagery has been the final frontier and beginning today, Panasonic has conquered that as well,” said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. “Best Buy has been a proactive and important partner in bringing 3D into the living rooms of America and we are happy to share this milestone with them.”

“The demand for 3D technology in the home is just beginning for consumers”, said Michael Vitelli, President, Americas, Best Buy, “and Best Buy is uniquely positioned to bring this experience to life for our customers through our Blue Shirts and Geek Squad Agents.  We are thrilled to partner with Panasonic as it allows us to be the first retailer to offer this complete 3D home theater solution and underscores our promise to always deliver on the latest and greatest technology.”

Beginning today, Panasonic’s Full HD 3D Home Theater System will be exclusively available at select Best Buy Stores via Magnolia Home Theater. The total combined SRP of the Panasonic Full HD 3D Plasma Home Theater System components is $2899.99.  The system consists of a 50-inch class (49.9” measured diagonally) Panasonic VIERA VT20 Plasma 3D HDTV (TC-P50VT20 – SRP $2,499.95) which includes one pair of Panasonic 3D Active Shutter Lens Eyewear (TY-EW3D10U), and the Panasonic BDT300 3D Blu-ray Disc Player (DMP-BDT300 – SRP 399.95).   Additional pairs of 3D eyewear will be available with an SRP of $149.95. The individual components of the system will also be sold separately.

The VT20 is a Best Buy exclusive model and is equivalent to the VT25 series that was voted “Best of Show” at the 2010 Consumer Electronics Show.  The BDT300 is also a Best Buy exclusive model and is equivalent to the BDT350 which received the Consumer Electronics Association’s esteemed Innovations Award for its innovative 3D technology.

In addition to the 50-inch class size, the Panasonic Full HD 3D Home Theater System will also be available in a 54-inch class (54” measured diagonally), 58” class (58” measured diagonally) and 65” class (64.8” measured diagonally) screen sizes with suggested retail pricing and availability to be announced at a later date.

To create the best possible 3D picture, Panasonic has developed new, faster screen phosphors; coupled with its 600Hz sub-field drive, the new displays output alternating imagery at 60 frames per second to each eye. The brain then combines the images and interprets them as 3D.

The BDT300 outputs stunning, rock-solid, and immersive Full HD 3D imagery to compatible displays.  It also handles a wide variety of audio standards, and up converts all standard definition video formats. The BDT300 utilizes groundbreaking technologies incorporated in Panasonic’s proprietary UniPhier LSI chip, enabling the player to flawlessly process the large quantity of visual information necessary to create a Full HD 3D image in 1920 x 1080 resolution. Adaptive Chroma Upsampling insures that colors will be faithfully reproduced; and all native digital DVD formats are up scaled to 1080p resolution quality.

Panasonic’s Full HD 3D products meet the recently announced Blu-ray 3D™ specification standard.  This standard, which represents the work of leading Hollywood studios and consumer electronic and computer manufacturers, enables the home entertainment industry to bring the 3D experience into consumers’ living rooms on Blu-ray Disc, the most capable high definition home entertainment platform. Individual manufacturers and content providers will now be able to provide the technical information and guidelines necessary to develop and bring products to market.

In January, DIRECTV and Panasonic announced a strategic relationship that will make it possible to bring 3D TV into the homes of millions for the first time. DIRECTV’s HD 3D channels, powered by Panasonic, will offer a 24/7 3D DIRECTV Cinema and pay per view event channel focused on movies, documentaries and other programming, a 24/7 3D DIRECTV on Demand channel and a free 3D entertainment channel featuring event programming such as sports, music and other content. In addition, to celebrate the launch of Panasonic’s Full HD 3D Home Theater System, DIRECTV is giving the first customer to purchase the system at today’s Best Buy launch event in New York one year of free programming, including its upcoming HD 3D service, which will be available this June.

“The superior quality of the HD 3D programming that DIRECTV will debut in June will be unlike anything that is available in the television market today,” said Eric Shanks, executive vice president of DIRECTV Entertainment.  “Being able to experience that quality through Panasonic’s Full HD 3D home theater system will make our customers feel like their living room is a 3D movie theater. We have had a long- time relationship with both Panasonic and Best Buy and we are proud to be partnering with these industry leaders to make the next frontier of television a reality.”

Twentieth Century Fox Home Entertainment has been the leader in the 3D revolution taking place in the entertainment industry.  The company has consistently supported efforts to bring consumers the benefits of 3D entertainment as quickly as possible.  In particular, Fox has distinguished itself by partnering with companies from other industries, including Panasonic, to make Full HD 3D TV a reality in the home.

“3D has invigorated the theater experience and it will be the same for the living room,” said Mary Daily, Executive Vice President, Marketing, Twentieth Century Fox Home Entertainment.  “Panasonic has announced amazing new products today and along with Best Buy’s commitment to the format, 3D will become a game changer for the home entertainment industry.  We are thrilled to have Ice Age: Dawn of the Dinosaurs as our debut title in the Blu-ray 3D format.  The Ice Age franchise has grossed nearly $2 billion in worldwide box office and sold more than 75 million units in home entertainment.  Blu-ray offers the premiere high definition viewing experience for the home, and Blu-ray 3D uses the advanced quality to bring the movie theater 3D experience to your home.”

In addition to its new 3D technologies, each Full HD 3D Plasma model incorporates a rich set of advanced features. VIERA CAST™, Panasonic’s innovative Internet programming package, gives viewers the ability to access  feature films plus information and communication offerings including Amazon Video on Demand™, Bloomberg News, Fox Sports, Netflix™, and Skype™ on Your VIERA TV, among others.

To bring the excitement of Full HD 3D and Panasonic’s range of home entertainment solutions to consumers, Panasonic will launch a 15-city, Panasonic Touch The Future nationwide tour next week.  The tour will kick off in New York, Chicago and Los Angeles beginning March 15 and then visit Philadelphia, Boston, Washington, D.C., Atlanta, Miami, San Francisco, Phoenix, Seattle, Detroit, Minneapolis, Dallas and Houston in March and April.  For more information on Panasonic’s Full HD 3D technology as well as product images, please visit www.panasonic.com/3D.

Expect lots of 3D manufacturers to bust out with 3D experiences in the coming months.  Panasonic is making the most of the Olympics with its Full HD 3D theater on site in Vancouver.

More in the press release below.

Panasonic Full HD 3D Press Release

OSAKA, Japan–(BUSINESS WIRE)–Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, today opened the doors of its Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at LiveCity Yaletown, official celebration site of the 2010 Olympic Winter Games.

“With Panasonic’s new line of full HD 3D products which will be launched in North America this spring, we will conquer that as well.”

Open February 12-28 from 11 am to 11 pm daily, the theatres will screen high definition, three dimensional images of the Opening Ceremony, highlights footage of the 2010 Winter Games, as well as the video of Sarah Brightman performing Panasonic’s song, “Shall Be Done”. There is no entrance fee for Panasonic’s Olympic Pavilion at the LiveCity Yaletown site in David Lam Park.

“This theatre is our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” says Takumi Kajisha, Managing Executive Officer, Panasonic Corporation. “Panasonic believes 3D systems will greatly enhance at-home viewing of future Olympic Games, combining the enjoyment of watching the greatest sports event with the stereoscopic images of full HD 3D.”

Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offers the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home. It is a 3D experience that easily rivals the best that can be seen in cinemas.

“We’ve successfully moved from black and white, to color, to high definition television. But immersive, totally realistic 3D imagery has been the final frontier,” said Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America. “With Panasonic’s new line of full HD 3D products which will be launched in North America this spring, we will conquer that as well.”

With Panasonic’s frame sequential technology, images are alternately reproduced at 60 frames per second for each eye for a total of 120 frames per second. These images are viewed alternately through high-precision 3D eyewear with shutters driven in synchronization with the video. As a result, each eye views a separate 1920 x 1080 full-HD image for beautiful, clear 3D images with no degradation in quality.

Panasonic has always been a leader in standardizing consumer electronic products and is proud that Panasonic full HD 3D technology has greatly contributed to the standardization of Blu-ray 3D™ which was announced by the Blu-ray Disc Association at the end of last year.

In January 2010, Panasonic announced its latest twin-lens full HD 3D camera recorder, and a Full HD 3D home theatre system (50″, 54″, 58″ and 65″ sizes) at the International Consumer Electronics Show (CES) in Las Vegas. The full HD 3D home theatre system is expected to be introduced to the North American market in the spring of this year.

Highlight videos of 2010 Winter Games screened in the full HD 3D theatre are sourced from the International Olympic Committee. The theatre has been developed in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada’s Olympic Broadcast Media Consortium, the official Canadian broadcaster of the 2010 Winter Games.

Official Worldwide Olympic Partner

Panasonic is proud to support the Olympic movement—aimed at promoting world peace through sports—as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan of “Sharing the Passion,” Panasonic contributes to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.

At CES 2010, Panasonic introduced its new lineup of Full HD 3D plasma TVs for the coming year, along with all the 2D plasma sets. The Panasonic Full HD 3D series range in size from 50″ to 65″ which is good because 3D needs a big screen.

The Full HD 3D Viera TVs feature 4 HDMI ports, a full 1080p signal for each eye and a 100,000 hour expected life span.  Each Full HD 3D set will come packaged with one pair of active shutter 3D glasses, with additional pairs available for purchase separately.

More details in the press release below.

Panasonic Press Release

LAS VEGAS, NV (January 6, 2010) – Panasonic Corporation of North America (NYSE:PC), the industry and technology leader in High Definition Plasma televisions, introduced its 2010 line of VIERA® Plasma HDTVs at the Consumer Electronics Show, including the premiere of Full HD 3D1 television for the home environment. Building upon the award winning 2009 line of Plasma HDTVs, Panasonic showcased expanded internet functionality via the proprietary VIERA CAST IPTV functionality and NeoPDP technologies resulting in improved picture quality. Adhering to Panasonic’s commitment to the environment, all 2010 models have improved power consumption and meet the new, more stringent Energy Star 4.0 requirements. The 2010 VIERA line of Plasma HDTVs now achieve four times luminous efficiency. The 2010 VIERA line also features VIERA Link™ for increased networking and VIERA Image Viewer™ to allow for watching digital still and HD video on the Plasma screen.

Year after year, Panasonic has been dedicated to bringing new picture improving technologies to HDTVs and the 2010 line-up continues that trend. The educated consumer now demands blacker blacks, faster response time and the billions of colors that Panasonic Plasmas deliver. Panasonic has been recognized for having the deepest blacks in the industry and the 2010 class takes that a step further by creating new NeoPDP technologies providing a new infinite black filter with a higher efficiency panel that generates the best balance of black and white under brighter environments. The new panel named “infinite black” further reduces reflections and creates sharper pictures with higher contrast in brighter environments. In addition, a new panel structure and pre-discharge control technology contribute to realize an increased native infinite contrast level. Panasonic also continues its relationship with THX® Ltd., with 10 VIERA HDTV models achieving THX certification by the prestigious company founded by filmmaker George Lucas.

Panasonic’s company wide commitment to sustainability and producing products that are ecologically sound is evidenced in the 100,000 hour life span of the Plasma HDTVs and the lack of lead or mercury in the panels. Improved power efficiency has been addressed with, among other technology advances, new and improved phosphor mixtures and more efficient electronics.

“When all is said and done, the consumer is most interested in great picture quality,” said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. “There is no doubt that Panasonic Plasma HDTVs deliver tremendous picture quality. Our pledge to excellence and value have been affirmed by the critical acclaim our TVs have received from both the consumer and trade media, not to mention that Panasonic has been the market leader for the majority of the last three years. Panasonic continues to improve its technology, while providing such entertainment enhancements as an IPTV functionality, VIERA CAST and the VIERA Image Viewer that allows the consumer to view pictures on a large screen. Panasonic is totally committed to the success and growth of Plasma.

“And with our introduction of Full HD 3D in screen sizes ranging from 50 inches to 65 inches, Panasonic is bringing the last frontier of television into the home. We’ve gone from black & white to color to digital to high definition. Now with 3D, Panasonic is making television more realistic. 3D has proven quite successful in its theatrical form and we are confident that will successfully translate into the consumer electronics arena,” added Perry.

Panasonic’s proprietary IPTV functionality, VIERA CAST enhances the user experience by adding USB connectivity, allowing for the addition of a wireless LAN adaptor, keyboard and USB memory. In addition to the continuation of such favorite entertainment sites as Amazon Video On Demand™. Google’s YouTube™, Picasa™ Web Album, Bloomberg and weather service; the 2010 VIERA CAST provides access to such targeted sites as Netflix™, Skype™3, Pandora, Twitter and Fox Sports. With ease of use as a major focus, VIERA CAST’s interface implements quick keyword input (like a cell phone) to help retrieve favorite content faster and easier. Panasonic HDTVs employ VIERA Link – a technology that utilizes HDMI-CEC (Consumer Electronics Control) and allows a consumer to operate all VIERA Link compatible A/V components using only the TV’s remote control and helpful on-screen menus. In addition to operating a VIERA HDTV, video source (Blu-ray and DVD player) and home theater receiver; VIERA Link permits operation of a network camera, ideal for monitoring of a home/nursery. A VIERA Link capable Network Camera can be connected to select VIERA HDTVs and controlled via VIERA Link remote. Users can then watch their child, pet and/or property by installing the camera and networking to the VIERA HDTV via Ethernet cable.

As in 2009, all Panasonic VIERA HDTVs feature VIERA Image Viewer, a function for easy viewing of digital still photos and in some models, the ability to play back AVCHD video recorded on SD card.

For 2010, VIERA Plasma HDTVs are rated, as in 2009, to have a lifespan of 100,000 hours. This is more than 30 years of viewing when watched for 8 hours a day, before the TV reaches half brightness. To further improve picture quality, VIERA HDTVs feature some breakthrough consumer innovations like 600Hz Sub-field Drive and Infinite Black with improved contrast ratios. The prestigious THX certification is further proof of Panasonic’s dedication to producing the highest quality viewing experience possible. THX works closely with Panasonic from initial product design phase to the final product rollout in the market. THX certification ensures that each display can present all HD and standard definition content to the maximum resolution with clean signal processing and accurate color, contrast and luminance levels. All THX Certified VIERA HDTVs also feature THX Movie Mode, a picture setting that recreates vivid studio colors, deep blacks and detailed images right out of the box.

PANASONIC 2010 VIERA PLASMA HDTVS

Full HD 3D

Panasonic’s initial Full HD 3D televisions will ship in the Spring of 2010 with five models in the VT25 series. Panasonic’s Full HD 3D televisions provide full 1080p resolution to both the right and left eye, thereby giving the viewer the ultimate 3D entertainment experience.

The VT25 series includes four screen sizes ranging from 50-inches to 65-inches – the TC-P65VT25 class (64.8” measured diagonally), the TC-P58VT25 class (58” measured diagonally), the TC-P54VT25 class (54” measured diagonally) and the TC-P50VT25 class (49.9” measured diagonally). One pair of 3D Eyewear is included. In addition to providing 3D viewing, the VT25 series of VIERA HDTVs features the enhanced VIERA CAST service with Wireless LAN Adaptor ready on its USB port, video call capability2, VIERA Image Viewer to view JPEG digital still images and HD video recorded on an SD Memory Card; VIERA Link, a PC input, two USB Ports, THX certification and THX Movie Mode, 24p cinematic playback, 600Hz Sub-field Drive (produces 1080 TV lines of moving picture resolution), Infinite Black Pro display with 5,000,000:1 native contrast, four HDMI connections a RS232C connection and ISFccc capability. In addition these TVs feature new phosphor science that allows the TV to switch quicker, providing a smooth 3D image. As with all the Panasonic Plasma HDTVs, the Full HD 3D models have a panel life of up to 100,000 hours and are mercury and lead free.

G25 Series

The VIERA G25 series includes the TC-P54G25, a 54-inch class HDTV (54” measured diagonally), the TC-P50G25, a 50-inch class HDTV (49.9” measured diagonally), the TC-P46G25, a 46-inch class HDTV (46” measured diagonally) and the TC-P42G25, a 42-inch class HDTV (41.6” measured diagonally). The G25 series features improved VIERA CAST functionality, video call capability2, THX certification and THX Movie Mode, and VIERA Image Viewer for playing back digital still JPEG images and AVCHD videos recorded on an SD Memory Card and VIERA Link for improved networking. In addition to allowing the user to utilize all VIERA Link capable components with a single remote, the G25 line features a PC input and two USB ports, allowing for Wireless LAN Adaptor connectivity and the addition of a keyboard. The NeoPDP design of the G25 series provides 1080p resolution, Infinite Black display with 5,000,000:1 native contrast ratio, full-time 1080 TV lines of moving picture resolution, 600Hz Sub-field Drive and like all Panasonic 2010 VIERA HDTVs, contains no lead or mercury and has a long panel life – up to 100,000 hours before achieving half brightness.

G20 Series

The VIERA G20 series includes the TC-P54G20, a 54-inch class HDTV (54” measured diagonally) and the TC-P50G20, a 50-inch class HDTV (49.9” measured diagonally). Like the G25, the G20 series features improved VIERA CAST functionality, video call capability2, THX certification and THX Movie Mode, and VIERA Image Viewer for playing back digital still JPEG images and AVCHD videos recorded on an SD Memory Card and VIERA Link for improved networking. In addition to allowing the user to utilize all VIERA Link capable components with a single remote, the G20 HDTVs feature a PC input and two USB ports, allowing for Wireless LAN Adaptor connectivity and the addition of a keyboard. The NeoPDP design of the G20 series provides 1080p resolution, Infinite Black display with 5,000,000:1 native contrast, full-time 1080 TV lines of moving picture resolution, 600Hz Sub-field Drive and like all Panasonic 2010 VIERA HDTVs, contains no lead or mercury and has a long panel life – up to 100,000 hours before achieving half brightness.

S2 Series

The VIERA S2 series introduces two larger screen sizes to the Panasonic family of Plasma HDTVs, a 58-inch class model (58” measured diagonally) – TC-P58S2 and a 65-inch class model (64.8” measured diagonally) -TC-P65S2. The S2 series is completed with the introduction of four additional screen sizes – the TC-P54S2, a 54-inch class HDTV (54” measured diagonally), TC-P50S2, a 50-inch class HDTV (49.9” measured diagonally), TC-P46S2, a 46-inch class HDTV (46” measured diagonally) and the TC-P42S2, a 42-inch class HDTV (41.6” measured diagonally). Key features of the S2 series include 1080 TV lines of moving picture resolution, which eliminate traditional HDTV motion blur. The S2 series also includes VIERA Link and the VIERA Image Viewer. Other features include 1080p Full HD resolution, 2,000,000:1 native contrast, 600Hz Sub-field Drive and an anti-reflective filter. The S2 series contains no lead or mercury in the panel and the TVs have a lifespan of 100,000 hours. The S2 series feature Clean Touch bezel,*designed to keep the TV bezel looking its best with less fingerprints.

* except for 58 and 65 inch class.

U2 Series

Panasonic’s VIERA U2 series will be available in two screen sizes – the TC-P50U2, a 50-inch class HDTV (49.9” measured diagonally) and the TC-P42U2, a 42-inch class HDTV (41.6” measured diagonally). The U2 line of VIERA Plasma HDTVs feature 600 Hz Sub-field Drive, VIERA Image Viewer to watch digital still JPEG images, three HDMI connections, VIERA Link and 1080p Full HD resolution. The panels are lead and mercury free and are rated up to 100,000 hours, at which time they will achieve half brightness.

C2 Series

While Panasonic’s focus in 2010 continues to be on High Definition 1080p HDTVs, the C2 series presents a line of 720- Plasma HDTVs which help Panasonic deliver on its promise to satisfy consumer demands for differing HDTV resolution options. The TC-P50C2, a 50-inch class HDTV (49.9” measured diagonally), TC-P46C2, a 46-inch class HDTV (46” measured diagonally) and the TC-P42C2, a 42-inch HDTV (41.6” measured diagonally) offer spectacular picture performance with a 600Hz Sub-field Drive that delivers razor-sharp resolution, VIERA Image Viewer for viewing and sharing digital photos with friends and family, music slideshow functionality, and VIERA Link. Like the other members of the 2010 Panasonic VIERA HDTV line the C2 series contains no lead or mercury in the panel and the TVs have a lifespan of 100,000 hours.

Availability and pricing will be announced 30 days prior to shipping.

At CES 2010, Panasonic unveiled a wireless speaker system specifically designed for its Full HD 3D Home Theater System.  As you can see the speakers are very slim, pole-like designs.  The wireless system allows you to place speakers in any location in your room without worrying about tripping over speaker wires.

The SC-ZT2 speakers should be available in June 2010.  More details in the Panasonic press release below.

Panasonic Press Room

LAS VEGAS, NV (January 6, 2010) – Panasonic today announced the launch of its first fully wireless home theater audio system made for Full HD 3D. The new SC-ZT2 can transmit Full HD 3D signals from the Full HD 3D Blu-ray DiscTM Player to the Full HD 3D TV, without the need for speaker cables. With the SC-ZT2, home theater enthusiasts, including those with 3D theater systems, can do away with speaker cables and arrange speakers throughout the room without worrying about tripping hazards or unsightly cables crossing the floor.

The SC-ZT2 is compatible with Audio Return Channel (ARC), which allows receiving audio signal from the TV through a single HDMI cable. This new feature simplifies the set-up by eliminating the need for a separate optical audio connection. It also supports 3D images and Full HD video.

Panasonic’s advanced proprietary virtual technology lets users enjoy Dolby® TrueHD and DTS™-HD 7.1-channel surround sound with only two speakers. Each speaker houses four one-inch tweeters. These tweeters are vertically aligned and emit sounds parallel to the floor enabling one to listen from anywhere in the room, regardless of lying down or sitting on a sofa. Also with the ultra-slim pole design for minimal unwanted sound reflections, the SC-ZT2 delivers crisp, clear sounds directly to the listeners.

The speakers also boast an integrated long-stroke woofer, with a diameter of approximately five inches, which generates sounds from the low-frequency range to deep bass that is typically produced by subwoofers. It uses a Down-Fire structure which uses the floor as an acoustical reflector to produce dynamic bass sounds that are extremely robust for the size of the speakers. With woofers in both speaker stands, listeners experience rich bass sounds from the front, back, left and right sides of the system.

Elegant and space-saving, the Panasonic SC-ZT2 wireless audio system includes two ultra slim pole speakers and a wireless receiver. It is an ideal complement to a flat-panel TV and Blu-ray player. The SC-ZT2 will be available in June 2010.

Panasonic will be filming US Speedskating competitions and practices in Full HD 3D this year as part of their push toward the release of the Panasonic Full HD 3D Home Theater system later in 2010.

Panasonic’s 3D TVs are top tier based on what I saw at CES 2010.  I expect their content to be solid once it hits living rooms and I’m sure Speedskating will be some great content to see in Full HD 3D.

More details on the US Speedskating coverage can be found in the press release below.

Panasonic Press Release

LAS VEGAS, NV (January 6, 2010) – Panasonic, a worldwide leader in the development of High Definition and Full HD 3D TV technologies, announced today that it has become the Official Audio & Video Equipment partner for US Speedskating through the 2010 Winter Olympic Games in Vancouver.

As part of the sponsorship, Panasonic will capture US Speedskating competitions and practices in the coming months in Full HD 3D to create the first living 3D chronicle of an Olympic sport. Panasonic is leading the development of Full HD 3D TV for the home and worked closely with Hollywood studios to develop a 3D HD home entertainment standard. The company’s first Full HD 3D Home Theater system will debut in 2010. More information on Panasonic’s Full HD 3D technology for the home is available at www.panasonic.com/3D/.

“As a worldwide Olympic sponsor, we are proud to support US Speedskating as the Winter Olympic Games in Vancouver approach,” said Bob Greenberg, Vice President of Corporate Brand Marketing for Panasonic Corporation of North America. “Speedskating is a fast, highly visual, and exciting sport that takes center stage in the world of sports during the Olympics. Panasonic is also on the verge of taking center stage in the next generation of home entertainment with the debut of our Full HD 3D Home Theater system. We are looking forward to capturing the high speed action of Speedskating in Full HD 3D video and showcasing the truly immersive, blur-free images that consumers will be able to enjoy when this amazing technology makes its debut next year.”

US Speedskating is honored to add Panasonic to our list of sponsors as we head toward the 2010 Olympic Winter Games,” said Bob Crowley, US Speedskating Executive Director. “The ability to bring Panasonic technology to our team as they prepare for these Games can only add to their potential for competitive success. Featuring the high speed, the power and grace, and the athleticism of speedskating will provide a terrific platform for the Full HD 3D technology that Panasonic has developed. Our Olympic Team is very appreciative of this support.”

The sponsorship also includes a range of print and online branding initiatives as well as promotional elements including the appearance of Panasonic’s Full HD 3D Truck Tour at select US Speedskating events across the US and the use of Panasonic products in an upcoming US Speedskating sweepstakes details of which will be announced at a later date.

As if we needed more confirmation that 3D is growing as a viable entertainment product, the 3D Entertainment Summit doubled in size this year.  In attentence were major players like Sony, RealD, Dreamworks, Panasonic and IMAX.

You can get more details about some the latest developments from these players in the press release below.

3D Entertainment Summit News Release

MILFORD, Conn.–(BUSINESS WIRE)–The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled last year’s tally. This year’s event, which was held at the Hilton Los Angeles in Universal City September 16 and 17, attracted more than 500 attendees representing the “who’s who” in 3D from top brands and all aspects of the entertainment community, while drawing international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks, Panasonic and IMAX.

Summit Co-Producer, Conference Chairman and former Editor-in-Chief of The Hollywood Reporter Bob Dowling opened the 3D Entertainment Summit, highlighting the tremendous growth realized by the 3D industry since the last Summit was held this past November. Dowling provided perspective on the international growth of 3D as well, having just returned from South Korea where Mr. Dowling also spoke about the 3D industry.

“The common theme among attendees this year is that the 3D industry has grown at a rapid pace and will continue to grow amid a very trying time for most businesses and industries,” said Bob Dowling. “We are looking forward to the future as the credit markets open and continue to support this record-breaking growth.”

Wednesday’s keynote was a discussion between David Cohen, Features Editor, Daily Variety, Director and Screenwriter Henry Selick and Academy Award-winning Visual Effects Supervisor Brian Van’t Hul for the LAIKA/Focus Features 2009 breakout 3D animated hit film Coraline. The trio focused their discussion on the creative side of 3D. Day two featured a conversation between Mr. Dowling and Jeffrey Katzenberg, Chief Executive Officer & Director of DreamWorks Animation SKG. Mr. Katzenberg highlighted to Dowling the tremendous opportunity 3D continues to present the entertainment community.

Other highlights at the show include:

* RealD announced the availability of designer 3D glasses in select markets prior to the opening of the 3D film Avatar
* TrioScopics3D President and CEO John Lowry premiered his 3D system, which requires no investment in equipment from exhibitors, and also works with today’s DVD/Blu-ray players
* IMAX announced Tron: Legacy will be released to theatres in IMAX 3D
* 3ality Digital partnered with Nagravision to introduce the Nagra Media Guide for 3D, which was developed for set top boxes to enable the 3D at-home viewing experience
* During “The Business Case for 3D” panel, Screen Digest Senior Analyst Charlotte Jones illustrated that 3D remains a strong revenue driver for features, especially for this summer’s pics. “Without 3D premium pricing, the summer would not have registered as positive”
* Cinedigm Entertainment and 3ality Digital announced an agreement to bring a minimum of 8 live 3D alternative entertainment events to cinemas over the next two years
* Technicolor leveraged the 3D Summit to announce to the industry the organization’s celluloid 3D solution

“One of the strongest indicators that the 3D market continues to grow from our own perspective is our attendance and sponsorship levels, which both doubled from last year,” stated John Golicz, CEO of Unicomm, the event’s producer. “This enthusiasm for the 3D industry will drive Unicomm to schedule an additional show focused solely on the 3D video game industry next year.”