Sony’s recent announcement of the PS3 3.30 system software update is important for 3D viewers because it preps the console for 3D gaming, which Sony says is “coming soon to the PS3.” I had the opportunity to play some PS3 games in 3D at CES 2010 and it was a blast. Super Stardust 3D looked amazing. It makes the games so much more immersive and fun. I’m sure some game makers will do a bad job, but there will certainly be some outstanding examples of 3D gaming as well. [click to continue…]
Think this 3D TV stuff is just a fad? Sony doesn’t.
In Sony’s 2012 fiscal year, the mega consumer electronics company expects between 30 and 50 percent of all TVs that it makes will be 3D TVs.
This adds fuel to the 3D fire that Sony has been building with the introduction of 3D content on the PS3 via games and Blu-ray Discs.
PC World wraps up the full summary of word from Sony execs about the coming 3D-compatible sets:
The 3D-compatible sets will include a small piece of additional hardware that enables them to show 3D content but they’ll also work as conventional television sets, said Hiroshi Yoshioka, executive deputy president of Sony and head of the unit that includes its TV business, in an interview. Yoshioka didn’t elaborate on the additional hardware but said it would only add a little to the production cost of the TV set.
Check out the full breakdown over at PC World.
Sony has developed a high frame rate single lens 3D camera, which purportedly will capture high quality 3D images at 240fps. The new camera is just a concept at this point and relies on an optical system that will simultaneously capture left and right images through a single lens which then reflects light to two mirrors and, in turn, two imaging sensors.
Sony is expected to show a prototype at CREATEC JAPAN 2009 in Japan on October 6.
More details in the press release below. [click to continue…]
As if we needed more confirmation that 3D is growing as a viable entertainment product, the 3D Entertainment Summit doubled in size this year. In attentence were major players like Sony, RealD, Dreamworks, Panasonic and IMAX.
You can get more details about some the latest developments from these players in the press release below. [click to continue…]
A video game blog called PS3 Fanboy reported from CES on Sony’s experiments with 3D technology and video games.
At CES in Las Vegas, Sony had been showing off some 3D tech tie-ins for the PS3, displaying WipEout HD and Gran Turismo 5 Prologue running in true 3D.
Talk about an immersible experience. As soon as manufacturers get 3D TV technology working in an seamless manner, you can be that we will see new ways to get into the action, and I would expect video game companies to be early adopters for creating in-depth content. It looks like Sony is already well on its way too.
Sony also mentioned its part in 3D tech on a dedicated CES blog set up by Sony:
One of the more popular kiosks this year has been the 3-D demonstration. This morning, Sony put on a far more in-depth presentation, taking the audience from the filming of a 3-D movie through to the final product. As one speaker put it, we could be witnessing as big a change in filmed entertainment as the move from black & white to Color.
The first speaker was Steve Schklair, the Founder and CEO of 3ality. He’s worked in 3-D for a decade, and was incredibly happy with the progress that is being made in the field. He credited Sony for creating products that have helped bring his vision to life. He rounded out his presentation by showing the crowd a series of 3-D clips, ranging from action sports shots to compelling footage of a U2 concert.
. . . .
Randy Waynick, Senior Vice President of Marketing for Sony Electronics Home Product Division was the final guest. He reflected on the work being done to get 3-D technology to the consumer. He noted the needs for standards to be set, more research and design, and ensuring that products sold to consumers were long-lasting. As he succinctly put it, “it’s not right around the corner, but it’s not far off.”
Sounds about like what I’ve been saying . . . I don’t necessarily think 2009 is the year of 3D, but its going to be a big year for advancements and interest. Think 2010 and 2011 for consumer products that we can take home and enjoy immensly.
