Finally, someone is getting on the 3D standardization train and moving toward making 3D glasses work on all 3D TVs.  Panasonic, Samsung, Sony and XPAND 3D are driving the train and, hopefully, other manufacturers will hop on soon.

This simply has to happen for 3D TV to succeed on a mass market level.

Official press release below.

August 8, 2011— Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) today announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”

With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D*, to the proprietary protocols of Samsung and Sony, respectively.

The license of today’s newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, at which time the development of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.

Today’s announcement marks a unique collaboration of the world’s leading 3D TV manufacturers and 3D technology providers for the benefit of consumers. Glasses utilizing 3D active technology benefits consumers in that they enable Full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement thanks to Bluetooth® technology.

“Panasonic has been working to standardize 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today’s latest collaboration will incorporate our previous concept into these new standardization efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation. “We hope the expanded collaboration on this 3D standardization initiative will make a significant contribution toward accelerating the growth of 3D-related products.”

“Today’s announced collaboration underscores Samsung’s promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available.”

“Through this alliance, we all look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.

“We are delighted to contribute our efforts and technologies to the Full HD 3D Glasses Initiative for both RF and IR technology that we announced today with Panasonic, Samsung and Sony. This initiative reinforces the consumer electronics industry’s commitment to highest 3D quality and provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability,” said Maria Costeira, XPAND 3D’s CEO.

The Bluetooth SIG supports the industry’s move to standardize on Bluetooth technology in 3D glasses.

“These market leaders are coming together to make the 3D experience better for the consumer. It makes perfect sense that Bluetooth technology would be a vital component of that solution, both for its mass market ubiquity and the freedom and convenience it provides,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “And while today’s news is exciting, this is just the beginning—Bluetooth technology in the living room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room—the TV.”

*The protocols jointly developed by Panasonic and XPAND: They were announced in March 2011 and supported by eight participant companies: Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Consumer Electronics Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.

Sony’s 3D TV lineup for 2010 are hitting the street.  There are a couple of important points to note.  While all of the models below are capable of displaying 3D content, not all 3D TVs will come packaged with glasses and the ability to sync 3D signals with those glasses.

The 3D integrated XBR-LX900 features a built-in 3D sync transmitter and two pair of active shutter glasses.

The 3D ready XBR-HX909 and KDL-HX800 series offer the option of adding the 3D sync transmitter and glasses at an additional cost.

Sony 3D TV Availability

Sony XBR-HX909 52″ 3D Ready HDTV

Sony KDL-HX800 40″ 3D Ready HDTV

Sony KDL-HX800 46″ 3D Ready HDTV

Sony KDL-HX800 55″ 3D Ready HDTV

Sony XBR-LX900 3D HDTV

Sony BR100 3D Sync Transmitter (for 3D Ready HDTVs)

Sony BR100/B Active Shutter 3D Glasses (for all Sony Bravia 3D HDTVs)

More details in the press release below.

Sony 3D TV Press Release

SAN DIEGO, June 9, 2010 – Sony today announced that its 3D capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July.  Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.

Sony now offers consumers the most diverse line of 3D capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.

Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake aiming to deliver consumer education and eliminate 3D confusion.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business.  “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

BRAVIA 3D HDTVs

Focusing on that high quality experience, Sony’s 3D capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony’s proprietary high frame rate technology reproducing smooth, full high-definition 3D images.

The line-up includes the 3D integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.

The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).

Consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea.  The sets will also include a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 (PS3™) System (sold separately).  The titles include PAIN (partial game) and MotorStorm®: Pacific Rift (demo) and full game downloads of WipEout® HD and Super StarDust™ HD.

BRAVIA XBR-LX900 Series Integrated 3D HDTVs

The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.

The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.

BRAVIA XBR-HX909 Series 3D Ready HDTVs

The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately.  The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.

Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.

BRAVIA KDL-HX800 Series 3D Ready HDTVs

Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range.  The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.

Blu-ray 3D Players

Available in July for about $300, Sony’s Blu-ray 3D BDP-S770 model offers built in Wi-Fi (802.11n) for easy access to Sony’s BRAVIA Internet Video platform and Qriocity.

Additionally, Sony’s BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available.  The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.

Blu-ray 3D Home Theater Systems

Also available this July for about $800, Sony’s new full HD 1080p 5.1 channel Blu-ray 3D capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.

The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.

Sony’s BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update.  The update also adds DLNA compatibility to the units.

Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.

3D Capable Home Audio Components

Sony also recently announced 3D capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system.  The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.

Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.

Sony’s recent announcement of the PS3 3.30 system software update is important for 3D viewers because it preps the console for 3D gaming, which Sony says is “coming soon to the PS3.”  I had the opportunity to play some PS3 games in 3D at CES 2010 and it was a blast.  Super Stardust 3D looked amazing. It makes the games so much more immersive and fun.  I’m sure some game makers will do a bad job, but there will certainly be some outstanding examples of 3D gaming as well.

The following video was shot at CES 2010 at a PS3 3D gaming station where Super Stardust 3D was on display for everyone to have a go at.

[via PlayStation Blog]

Think this 3D TV stuff is just a fad?  Sony doesn’t.

In Sony’s 2012 fiscal year, the mega consumer electronics company expects between 30 and 50 percent of all TVs that it makes will be 3D TVs.

This adds fuel to the 3D fire that Sony has been building with the introduction of 3D content on the PS3 via games and Blu-ray Discs.

PC World wraps up the full summary of word from Sony execs about the coming 3D-compatible sets:

The 3D-compatible sets will include a small piece of additional hardware that enables them to show 3D content but they’ll also work as conventional television sets, said Hiroshi Yoshioka, executive deputy president of Sony and head of the unit that includes its TV business, in an interview. Yoshioka didn’t elaborate on the additional hardware but said it would only add a little to the production cost of the TV set.

Check out the full breakdown over at PC World.

Sony has developed a high frame rate single lens 3D camera, which purportedly will capture high quality 3D images at 240fps. The new camera is just a concept at this point and relies on an optical system that will simultaneously capture left and right images through a single lens which then reflects light to two mirrors and, in turn, two imaging sensors.

Sony is expected to show a prototype at CREATEC JAPAN 2009 in Japan on October 6.

More details in the press release below.

Sony Corporation today announced the development of a single lens 3D camera technology capable of recording natural and smooth 3D images of even fast-moving subject matter such as sports, at 240fps (frames per second). This technology combines a newly developed optical system for single lens 3D camera which captures the left and right images simultaneously, together with existing high frame rate (HFR) recording technology to realize 240fps 3D filming. Sony will demonstrate a prototype model incorporating this technology at “CEATEC JAPAN 2009”, to be held at Makuhari Messe convention center in Chiba city, Japan, from October 6th.

Newly Developed Single Lens Optical System

In existing half mirror 3D camera systems with separate lenses for the left and right eyes, the parallax range is adjustable, enabling the depth of the 3D images to be modified . However, when operating the zoom and focus functions of such systems, the sensitivity of the human eye, in particular to differences in the size and rotational movement of dual images, as well as any vertical misalignment or difference in image quality has meant that complex technology has been required to ensure that each camera lens is closely coordinated, and there are no discrepancies in the optical axis, image size, and focus. The introduction of a single lens system resolves any issues that may occur as a result of having different optical characteristics for each eye. Furthermore, by using mirrors in place of shutters, incoming light can now be simultaneously separated into left and right images and recorded as it reaches the parallel light area (the area where diverging light from the point of focus on the subject matter becomes parallel) of the relay lens. The separated left and right images are then processed and recorded with the respective left and right image sensors. As there is no difference in time between when the left and right eye images are captured, it is possible for natural and smooth 3D images to be captured, even of scenes involving rapid movement.

240fps 3D Filming

Optical tests have shown that a frame rate 240fps represents the limit of human visual perception, and beyond that it becomes difficult to detect differences in terms of blur and “jerkiness” of moving images (where images that were continuous are now seen as a series of distinct snapshots). By developing a 240fps frame rate CMOS image sensor with properties close to the human eye, which is capable of capture natural images of even fast moving subject matter, Sony has succeeded in further enhancing the quality of 3D video images.

The combination of Sony’s new single lens 3D system and its 240fps high frame rate technology has realized a single lens 3D camera system, based on universal properties of the human eye, which enables natural and smooth 3D images with no accommodation-vergence*1 conflict to be recorded.

Technological Features

1. New single lens optical system
- Captures left and right images simultaneously to deliver natural and smooth 3D images with no accommodation-vergence conflict.
- Eliminates the need for lens synchronization, ensuring easily accurate control of 3D zoom and focus functions.
- When polarized glasses are not used, viewers with still be able to see natural 2D images, as the disparity of the images for left and right eyes are within the range that human eyes can recognize as a blur.

2. 240fps image capture to realize high quality motion images
- Realizes high quality capture of 3D content including fast-moving subject matter such as sports.
Prototype to be demonstrated at “CEATEC JAPAN 2009”

Within the growing 3D cinema industry, Sony has supported and driven the expansion of 3D by providing a wide variety of professional equipment for the shooting, production and screening of movies in 3D. The number of digital 3D screens is increasing rapidly, and is expected to reach 7,000 worldwide by the end of 2009*2 In addition to 3D movies, Sony’s range of professional 3D products and technology is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond. Furthermore, Sony is also aiming to continue to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010.

As if we needed more confirmation that 3D is growing as a viable entertainment product, the 3D Entertainment Summit doubled in size this year.  In attentence were major players like Sony, RealD, Dreamworks, Panasonic and IMAX.

You can get more details about some the latest developments from these players in the press release below.

3D Entertainment Summit News Release

MILFORD, Conn.–(BUSINESS WIRE)–The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled last year’s tally. This year’s event, which was held at the Hilton Los Angeles in Universal City September 16 and 17, attracted more than 500 attendees representing the “who’s who” in 3D from top brands and all aspects of the entertainment community, while drawing international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks, Panasonic and IMAX.

Summit Co-Producer, Conference Chairman and former Editor-in-Chief of The Hollywood Reporter Bob Dowling opened the 3D Entertainment Summit, highlighting the tremendous growth realized by the 3D industry since the last Summit was held this past November. Dowling provided perspective on the international growth of 3D as well, having just returned from South Korea where Mr. Dowling also spoke about the 3D industry.

“The common theme among attendees this year is that the 3D industry has grown at a rapid pace and will continue to grow amid a very trying time for most businesses and industries,” said Bob Dowling. “We are looking forward to the future as the credit markets open and continue to support this record-breaking growth.”

Wednesday’s keynote was a discussion between David Cohen, Features Editor, Daily Variety, Director and Screenwriter Henry Selick and Academy Award-winning Visual Effects Supervisor Brian Van’t Hul for the LAIKA/Focus Features 2009 breakout 3D animated hit film Coraline. The trio focused their discussion on the creative side of 3D. Day two featured a conversation between Mr. Dowling and Jeffrey Katzenberg, Chief Executive Officer & Director of DreamWorks Animation SKG. Mr. Katzenberg highlighted to Dowling the tremendous opportunity 3D continues to present the entertainment community.

Other highlights at the show include:

* RealD announced the availability of designer 3D glasses in select markets prior to the opening of the 3D film Avatar
* TrioScopics3D President and CEO John Lowry premiered his 3D system, which requires no investment in equipment from exhibitors, and also works with today’s DVD/Blu-ray players
* IMAX announced Tron: Legacy will be released to theatres in IMAX 3D
* 3ality Digital partnered with Nagravision to introduce the Nagra Media Guide for 3D, which was developed for set top boxes to enable the 3D at-home viewing experience
* During “The Business Case for 3D” panel, Screen Digest Senior Analyst Charlotte Jones illustrated that 3D remains a strong revenue driver for features, especially for this summer’s pics. “Without 3D premium pricing, the summer would not have registered as positive”
* Cinedigm Entertainment and 3ality Digital announced an agreement to bring a minimum of 8 live 3D alternative entertainment events to cinemas over the next two years
* Technicolor leveraged the 3D Summit to announce to the industry the organization’s celluloid 3D solution

“One of the strongest indicators that the 3D market continues to grow from our own perspective is our attendance and sponsorship levels, which both doubled from last year,” stated John Golicz, CEO of Unicomm, the event’s producer. “This enthusiasm for the 3D industry will drive Unicomm to schedule an additional show focused solely on the 3D video game industry next year.”

A video game blog called PS3 Fanboy reported from CES on Sony’s experiments with 3D technology and video games.

At CES in Las Vegas, Sony had been showing off some 3D tech tie-ins for the PS3, displaying WipEout HD and Gran Turismo 5 Prologue running in true 3D.

Talk about an immersible experience.  As soon as manufacturers get 3D TV technology working in an seamless manner, you can be that we will see new ways to get into the action, and I would expect video game companies to be early adopters for creating in-depth content.  It looks like Sony is already well on its way too.

Sony also mentioned its part in 3D tech on a dedicated CES blog set up by Sony:

One of the more popular kiosks this year has been the 3-D demonstration. This morning, Sony put on a far more in-depth presentation, taking the audience from the filming of a 3-D movie through to the final product. As one speaker put it, we could be witnessing as big a change in filmed entertainment as the move from black & white to Color.

The first speaker was Steve Schklair, the Founder and CEO of 3ality. He’s worked in 3-D for a decade, and was incredibly happy with the progress that is being made in the field. He credited Sony for creating products that have helped bring his vision to life. He rounded out his presentation by showing the crowd a series of 3-D clips, ranging from action sports shots to compelling footage of a U2 concert.

. . . .

Randy Waynick, Senior Vice President of Marketing for Sony Electronics Home Product Division was the final guest. He reflected on the work being done to get 3-D technology to the consumer. He noted the needs for standards to be set, more research and design, and ensuring that products sold to consumers were long-lasting. As he succinctly put it, “it’s not right around the corner, but it’s not far off.”

Sounds about like what I’ve been saying . . . I don’t necessarily think 2009 is the year of 3D, but its going to be a big year for advancements and interest.  Think 2010 and 2011 for consumer products that we can take home and enjoy immensly.