XpanD is a worldwide player in the theater-spec 3D glasses market, claiming a 90% market share in Asian cinemas and over 50% in Europe. There are several XpanD-supported cinemas littered throughout the US; however, the company is sending a message to RealD that it will make a harder push into North America in 2010.
XpanD is also touting a strong offering for its 3D tech in consumer electronics for 2010.
More details in the press release below.
XpanD News Release
LOS ANGELES–(BUSINESS WIRE)–XpanD, the world leader in active-shutter 3D glasses for cinema, home theater, video games and other applications, has established itself as the standard for the film production, distribution and exhibition industries globally. XpanD’s extensive market penetration globally positions it as the natural partner for the world’s professional and consumer technology makers and distributors. XpanD has an estimated 90-percent 3D market share in Asian cinemas and a share of more than 50-percent in Europe, with a reported 75-percent share of the 3D sector in France, Europe’s largest cinema market. Strategically entering the North American cinema and CE markets in 2010 will solidify XpanD’s position as the global market leader in the burgeoning 3D market, which XpanD has been at the forefront since the new generation of 3D began in 2008.
With manufacturing facilities in Asia, Europe and North America, XpanD’s global reach has accomplished two key economic achievements: XpanD now sells over 1.5 million of its stylish, eco-friendly, and completely immersive X101 3D active glasses each year; and that has enabled the company to make the 3D glasses affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XpanD has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future.
“We believe that our independence, coupled with XpanD’s fiscal strength and depth, makes the company a strong prospective partner for studios, exhibitors, OEMs and other technology partners,” states Maria Costeira, CEO of XpanD. “Taking entertainment into the realm of 3D will be an undertaking at the level of transitioning from silent to sound, or taking film and television from black and white to color. It will require teamwork among leaders. XpanD plans to lend its unique capabilities to this unique effort, which will revolutionize the way people experience visual images.”
“While our competitors that sell active glasses to the professional market decided to provide the cinema market with a sufficient, but not revolutionary, 3D solution, we at XpanD provide the cinemas with active 3D–the best available 3D solution–as acknowledged by our competitors as well,” Costeira adds. ”The early adopters in the cinema world embraced XpanD due to the exceptional quality; the second generation of exhibitors embraced XpanD due to the long-term cost savings; and the last generation of exhibitors embraced XpanD due to the re-usable green technology that is part of their corporate policy. In the consumer electronics space, 3D active technology is already the winner as it was embraced by the world’s largest manufactures like Panasonic, Sony, Mitsubishi and Samsung. This wall-to-wall embracement will allow XpanD customers to use their active glasses in XpanD cinemas and at home.”
For more information on XpanD, please visit www.xpandcinema.com
X6D Limited is a global company whose products and services are marketed under the XpanD brand name. XpanD was created by industry veterans in theatrical exhibition, entertainment, film production and distribution, and specialty film and digital technologies and is funded by a European investment fund. XpanD technology is used by over 2,000 3D cinemas in more than 50 countries and is the default 3D solution for post-production houses, educational and professional 3D applications. XpanD designs, manufactures and OEMs a range of consumer electronics 3D solutions.
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